There are many marketers that hail the many advantages of content marketing, however, is it truly as glamorous as those who are successful with it exclaim?
Discover here the real pros and cons of content marketing, as well as tactics you can use to increase your efforts.
Pros
There are several advantages to content marketing, each providing incentive for businesses to embrace this technique and allow it to work for them.
Evoking an Emotional Response
This pro comes with a built-in caveat that establishes the fact that in order to evoke any emotional response, you must first produce meaningful content. If this is done, you are now open to a new opportunity of attracting readers, leading to a following and ultimately brand loyalty.
The connection that this creates is pivotal in social media. When someone finds your content inspiring and believe that it will move others in the same manner, they are also spurred to pass it on and share with others.
Helps You Go Viral
This holds the same idea of evoking an emotional response, which is the fact that if you create entertaining and useful material, your viewers will be spurred to take action and pass it along to others. Any bit of great content will appeal to many people and this is how the masses will begin to buzz about the things you have to say.
When these traits become inherent, there will be followers who are seeking what you have to say to share with others in order to increase their own reputation.
You Become an Expert in the Field
This has to do with the consistent production of strong content, as well as how loyal your followers are. If you are continually creating content that moves others, you will create a strong reputation for yourself, which will help establish you as an expert on this niche, subject or topic.
Content Marketing Cons
For every positive advantage of content marketing, you may also find some cons that you should be aware of.
It is Hard
In order to create and manage a successful content marketing strategy it takes organization and diligence. If you do not have the right people on your team, or allow enough time for success, you will be guaranteed to fail. While content marketing can be rewarding, it is also tough and can be extremely time consuming.
There are Costs and Fees
In order to create a strong campaign, you must be willing to invest in the tools and people that will propel the content. This refers to the content creators, online marketers, community and social media managers and various sales representatives that will ensure content reaches a large, and a relevant audience.
It Does Not Embrace Traditional Techniques
There are many who are hesitant to adapt to the requirements of today’s online marketing methods. Being bombarded by constant material and pointless ads, there are a majority of consumers who are seeking truly valuable information. They want the best of both worlds: entertainment and information, as well as some inspiration mixed in. While this method may be hard to get started and supported at first, the outcome will be worth the fight to get started.
While the cons that are associated with content marketing are real challenges, they are no reason to run away with your tail tucked between your legs.
The efforts that must be used to succeed with this method are difficult and time consuming, yet well worth the rewards in the end.
Here’s a great slideshare presentation from content marketing agency NewsCred.
If you are still in any doubt, these 50 stats show the growing importance of content in the marketing mix and why you should be using it as part of your strategy.
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