When it comes to social media marketing, there are still many factors that marketers struggle with each day. The good news!
You can find out the answers to the top 3 social media questions for both professional and rookie social media marketers right here. These will help guide and manage your social media marketing campaign, which can ultimately help you find success.
1) What are the Most Effective Social Media Tactics?
When this question is answered, there are a few considerations to make. For example, you cannot simply fall for the most popular list that you find for social media platforms, due to the fact that what works for one company is not necessarily going to work for you.
However, you also should not think that you have to conduct your own exhaustive research in order to determine what social media platforms are being used by your customers.
The realistic approach is to be sure that you have identified the goals of your business and that you can actually measure the outcomes that your social media effort produces. You also have to take time to consider your customer’s goals and how you can ensure that your presence on social media will help make it happen.
2) How Can You Engage Your Audience with Social Media?
Engaging with your audience is a crucial part of your social media campaign. Any company that is new to the social web may know the answer, but do not have the actual confidence to make the needed commitments.
Use the following list of things that you can do to learn the very best ways to engage with your audience and community to achieve goals for the brand, as well as your consumer:
- Use a tool that will profile the customers that you have. This can be done with social media monitoring, direct surveys and analytics data. Once you have this insight, you can use it to better connect with your audience
- Review the competitors that you have. See what they are doing or promoting on their social media sites and find out what works and does not work for them
- Take time to research with influencers and networks in your actual industry. Not simply in a “share my link” manner, but by providing meaningful information that can create a mutually beneficial relationship
- Community monitoring is a way to support and nurture your customers, however do not try to buy them with free offers or other incentives
3) How You Can Measure the Return on Your Investment in Social Media?
Interesting enough, there are a majority of marketers who are actually more interested in executing tactics than actually measuring their results and determining what works. This makes it difficult to measure the ROI of your social media investment.
One of the most important things that your company can do is to understand what their ROI for social media is and identify your goals, understand the goals of your customers and determine how the social media strategy you create will connect you. Consider this:
- How will your contribution to social media sites will improve the customer experience and your business?
- How can social media be used to solve the problems that your customers face?
- How does social media fit into your customer’s journey through the sales cycle?
- What tactics with social media will attract, engage and persuade the community that you have created into actual customers?
When you successfully answer these questions you will be able to map the actual goals and outcomes of the tactics in social media that are going to be measured.
The fact is that while these tips provide an insight into a social media campaign, they are questions that will likely plague social media marketers for years to come. This is a great jumping off point for developing your social media strategy and finding success in the strategy that you develop.
Social Media Tools
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- FaceBook Timeline Creation – Brand yourself easily with Instant Social Presence (easy to use)
- WordPress Facebook Pages from Jason Fladlien Rapid Crush founder – WPFanPro (Intermediate)
- Local Business wordpress themes for beginners – The cheapest way to buy their themes is via a WSO
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