Over the past year, content marketing strategies have exploded and are projected to continue to grow in the latter part of 2013. However, there are still some marketers who have continued to rush to publish content with no effort to capitalize on this trend.
Today, when it comes to content it is definitely a concept of quality over quantity. You need to deliver content often and ensure that it provides high-quality information for optimizing through all sorts of platforms.
Creative Content Marketing Success with 3 Easy Steps
In order to create successful content you need to use the following three considerations:
Discovery
Understanding how your audience finds their content. This information is typically obtained through sources of web analytics. This will provide you the insight necessary to know what devices are being used to find content and what your audience is searching for. – For this I use Micro NIche Finder or Jaaxy - Then you can optimize your pages to intercept this search and be the “found” source.
Consumption
You need to optimize the entire website experience to resonate with your audience. This means providing content that a visitor will want to read and find out more about, as well as understanding how your visitors learn.
Action
A powerful call to action is an essential part of content marketing. You need to tell your customer what to do next, this will help you to effectively turn social fans and prospective customers into conversions, which lead to increased profits.
Content Marketing Strategies that Make a Difference
YouTube or other video content is an effective way to address the needs of a diverse audience. For example, video is the natural solution for demonstrating processes and illustrating concepts, which are both vital teaching methods.
Once you have integrated video content you can merge to podcasts as well, which is an incredibly savvy marketing move. This provides the ability for anyone to listen to your information, through a variety of devices, while on the go.
There are many other methods that can be implemented as well; the key is to use creative methods. For example, SAP is providing a social media campaign that is known as “Love Hate Data.” This provides blogs, infographics and a microsite for the data lovers, as well as data haters.
This strategy elicits the emotional and powerful response from their target audience and market, which allows them to reach their customer, no matter what their persona may be: lover or hater of data.
Using the tips and suggestions listed here you can influence your audience and build communities with your content creation, which will wind up making more profits for your business.
John Chow Has A Blog Teaching Great Content Marketing Strategy
The name of the game in today’s technology-centric world is to diversify the methods in which people can interact with your brand.
Embrace social media, provide killer written copy that offers informative and engaging topics and use different types of visual content such as videos, infographics and other methods.
This will help you reach more customers, thus building more relationships and leading to more sales and ultimately more profit from your online business ventures.
The post Creative Marketing Strategies Kill It With Content appeared first on Mission0ps dot com.